Journal Reflections on NM4210
It was a great eye opening to learn about how we design product and services that is not just user centric but also having that user experience.
Pleasure, sociological, physiological, and psychological and Ideological Pleasures
I thought that by studying the four types of pleasure, sociological, physiological, and psychological and Ideological allows us to better understand and nail the kind of things that please the users during the process of using the product. By breaking down into needs and appreciation we could strike a balance between providing the required needs and the great experience of having some nice and easy enough to use services (depending on the target audience).
Ethnographic Study
This observational study include a non-intrusive method to observe, listen and watch how the ‘target audience’ dos certain things or react in a certain why. I am sure many have watched the IDEO success video, (although it was believe to be just an act for the sick of production, no one knows how true it is) the IDEOs experts, went into he supermarkets and observe how people in market make their purchase and make use of the baskets and trolleys. I guess it would be a good way to start will evaluating users’ needs and wants. Many of times we take things for granted things that may seem so apparent to us may be neglected and thus ethnographic study serves as an interesting method to sieve out things that may seem unimportant but it is actually a crucial aspect of users’ needs.
Types of Product –Visceral, Reflective and Behavioral
By categorizing these products, it could help us better market and brand them. For example, when selling a DSLR camera, one won’t market it as sleek and light weight held an event at a fashion week with the other entire cameras which are known as a fashion accessory. Likewise, you don’t market 3.2mega pixels sleek like a card camera to a professional photographer (unless he is buying for his sister).
As I apply this portion to my Kumon Interactive Portal, I feel that it is both a visceral and behavioral product. Especially for the younger kids, the visceral element is extremely important it is the first step to attract their attention. Next, the behavioral element applies more for the parents who accompany the children to surf the net. They are quite mindful about the amount of quality functions and education ability.
Berlyne’s model of aesthetics
Berlyne’s model is about achieving design that is simple enough to use yet novel enough to engross the user. It is extremely applicable to today’s trend. Everything is moving towards minimalistic and simple plain colors. Even for interior design simple design with plain colors and just a little touch of ‘complexity’ to show some contrast give the best comfort to the owner of the house. This works the same way, simple yet with a touch of novelty.
For the Kumon Interactive Website, this model is applied to its functions. It has to be simple enough to comprehend and use as the target group are children from age 7-12. These are the group whom most of their IT competency level is lower. However, we also include some new applications which are not so common among children’s website. They are encouraged to explore the novel applications by the aesthetic quality of the design-dynamic icon and colors of the rainbow.
Most Important Thing!
Design for the user not yourself
Pleasure, sociological, physiological, and psychological and Ideological Pleasures
I thought that by studying the four types of pleasure, sociological, physiological, and psychological and Ideological allows us to better understand and nail the kind of things that please the users during the process of using the product. By breaking down into needs and appreciation we could strike a balance between providing the required needs and the great experience of having some nice and easy enough to use services (depending on the target audience).
Ethnographic Study
This observational study include a non-intrusive method to observe, listen and watch how the ‘target audience’ dos certain things or react in a certain why. I am sure many have watched the IDEO success video, (although it was believe to be just an act for the sick of production, no one knows how true it is) the IDEOs experts, went into he supermarkets and observe how people in market make their purchase and make use of the baskets and trolleys. I guess it would be a good way to start will evaluating users’ needs and wants. Many of times we take things for granted things that may seem so apparent to us may be neglected and thus ethnographic study serves as an interesting method to sieve out things that may seem unimportant but it is actually a crucial aspect of users’ needs.
Types of Product –Visceral, Reflective and Behavioral
By categorizing these products, it could help us better market and brand them. For example, when selling a DSLR camera, one won’t market it as sleek and light weight held an event at a fashion week with the other entire cameras which are known as a fashion accessory. Likewise, you don’t market 3.2mega pixels sleek like a card camera to a professional photographer (unless he is buying for his sister).
As I apply this portion to my Kumon Interactive Portal, I feel that it is both a visceral and behavioral product. Especially for the younger kids, the visceral element is extremely important it is the first step to attract their attention. Next, the behavioral element applies more for the parents who accompany the children to surf the net. They are quite mindful about the amount of quality functions and education ability.
Berlyne’s model of aesthetics
Berlyne’s model is about achieving design that is simple enough to use yet novel enough to engross the user. It is extremely applicable to today’s trend. Everything is moving towards minimalistic and simple plain colors. Even for interior design simple design with plain colors and just a little touch of ‘complexity’ to show some contrast give the best comfort to the owner of the house. This works the same way, simple yet with a touch of novelty.
For the Kumon Interactive Website, this model is applied to its functions. It has to be simple enough to comprehend and use as the target group are children from age 7-12. These are the group whom most of their IT competency level is lower. However, we also include some new applications which are not so common among children’s website. They are encouraged to explore the novel applications by the aesthetic quality of the design-dynamic icon and colors of the rainbow.
Most Important Thing!
Design for the user not yourself
posted by Jialin at 12:08 PM
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