Who will wear a leapard print party dress?
Product Given during NM4210 lec – Leopard print party dress
Customer Profile: Heidi, outgoing personnel in her early 30s. She lives in Paris, the city where the most renounced fashion designers showcase their works. She works in the fashion industry, a woman’s magazine editor who gives reviews of the latest fashion. An individual who, is daring in what she wears, willing to try new things and also create old pieces of garment into something that is up to date with her skillful hands. Believing in looking at her best every second, she stays on a healthy diet and does her regular yoga. Having the long and slim figure, almost anything will look nice on her.
1. Physio-pleasure: Many aspects of visceral level with some behavioral level.
Physcio appreciation: Her indulgence of yoga and spa during the weekends.
Physcio Needs: To stay in shape, do her regualer facials to that porcelain flawless skin as she is in the fashion business, thus is always good to look at her face.
2. Socio-pleasure: Both aspects from behavioral and reflective level.
Building up networks with editors, fashion designers, models and photographers. Networking is part of her social-life (need). She is enjoying singlehood, the freedom to hang out with anything she likes (appreciation).
3. Psycho-pleasure: Mostly behavioral level.
Need: Generates satisfaction from every issue of the fashion magazine published, having praises from her boss on her news-breaking fashion editorial.
4. Ideo-pleasure: Reflective level
Appreciation : The branded, designers’ products that she used, reflects on her professionalism and social status.
Phone that is most suitable to her: Nokia 7380
It is a sensual fusion of technology and fashion, the leather, shinning metallic surface and etched motifs accentuates the touch of elegance. The iconic slim and sleek design suits Heidi’s figure and style.
The reflective mirror is perfect for any woman who is always on the go and need something to check herself before giving that great first impression. The light-weight (Weight: 2.82 ounces Dimensions: 4.49 x 1.19 x 0.79 inches) is also a plus point to lighten the burden of the heavy leather Coach Bag that Heidi carries. (physio and ideo pleasures)
The 2 mega pixel camera (1200 x 1600 capture resolution, Up to 52 MB internal memory) is all Heidi needs to capture memorable moments with other party animals and nice fashion ideas she saw on the streets. (socio pleasures)
It also allows Heidi to listen to her favorite melody in itunes or FM radio (Apple iTools compatible - synchronization of photos, audio files, and video clips using Nokia Collector v1.0) , while traveling or waiting for her clients. (psycho pleasures~keeping herself up to trend in terms of music and news) Being in the fashion industries, it is important that the mobile phone is able to store all the contacts. This phone stores up to 1000 entries. (socio pleasures)
Overall the most important point is the aesthetic quality of this phone; it is a representation of Heidi’s status, a successful independent lady, who has the earning power and obvious someone who holds a strong fashion statement. (ideo pleasures)
Customer Profile: Heidi, outgoing personnel in her early 30s. She lives in Paris, the city where the most renounced fashion designers showcase their works. She works in the fashion industry, a woman’s magazine editor who gives reviews of the latest fashion. An individual who, is daring in what she wears, willing to try new things and also create old pieces of garment into something that is up to date with her skillful hands. Believing in looking at her best every second, she stays on a healthy diet and does her regular yoga. Having the long and slim figure, almost anything will look nice on her.
1. Physio-pleasure: Many aspects of visceral level with some behavioral level.
Physcio appreciation: Her indulgence of yoga and spa during the weekends.
Physcio Needs: To stay in shape, do her regualer facials to that porcelain flawless skin as she is in the fashion business, thus is always good to look at her face.
2. Socio-pleasure: Both aspects from behavioral and reflective level.
Building up networks with editors, fashion designers, models and photographers. Networking is part of her social-life (need). She is enjoying singlehood, the freedom to hang out with anything she likes (appreciation).
3. Psycho-pleasure: Mostly behavioral level.
Need: Generates satisfaction from every issue of the fashion magazine published, having praises from her boss on her news-breaking fashion editorial.
4. Ideo-pleasure: Reflective level
Appreciation : The branded, designers’ products that she used, reflects on her professionalism and social status.
Phone that is most suitable to her: Nokia 7380
It is a sensual fusion of technology and fashion, the leather, shinning metallic surface and etched motifs accentuates the touch of elegance. The iconic slim and sleek design suits Heidi’s figure and style.
The reflective mirror is perfect for any woman who is always on the go and need something to check herself before giving that great first impression. The light-weight (Weight: 2.82 ounces Dimensions: 4.49 x 1.19 x 0.79 inches) is also a plus point to lighten the burden of the heavy leather Coach Bag that Heidi carries. (physio and ideo pleasures)
The 2 mega pixel camera (1200 x 1600 capture resolution, Up to 52 MB internal memory) is all Heidi needs to capture memorable moments with other party animals and nice fashion ideas she saw on the streets. (socio pleasures)
It also allows Heidi to listen to her favorite melody in itunes or FM radio (Apple iTools compatible - synchronization of photos, audio files, and video clips using Nokia Collector v1.0) , while traveling or waiting for her clients. (psycho pleasures~keeping herself up to trend in terms of music and news) Being in the fashion industries, it is important that the mobile phone is able to store all the contacts. This phone stores up to 1000 entries. (socio pleasures)
Overall the most important point is the aesthetic quality of this phone; it is a representation of Heidi’s status, a successful independent lady, who has the earning power and obvious someone who holds a strong fashion statement. (ideo pleasures)
posted by Jialin at 1:30 AM
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